Industry Watch: October 10, 2017

Social Media / Messaging Apps

Snapchat is starting to look a lot like Google | FastCoDesign

Infographic: what works for brands (and what doesn’t) on Facebook | AdWeek

How 3 serious brands engage humanly on social media | Content Marketing Institute

How in-store social sharing can bring a little spark back to retail | MobileMarketer


Augmented Reality / Virtual Reality / 360 Video

Bud Light sponsors AR face paint app for NFL teams | MobileMarketer

‘TheatreVR’ wants you to play the role of Hamlet on a virtual stage with real actors | The Road to VR

Apple has the early advantage in AR, but Google will win in the end: study | FastCompany

Lionsgate releases VR ad to promote 'Jigsaw' | MarketingDive


Video / Livestreaming / Podcasting / Music Streaming

Amazon’s dismal NFL audience shows that TV’s naysayers deserve penalties | The Drum


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Steve Aoki debuts Skype chatbot for on-the-bus tour experience | MobileMarketer

KFC's Col. Sanders is a playable character in 'WWE 2K18' | MarketingDive

Most retailers see AI in their future | RetailDive

Sonos’s secret weapon in the smart speaker wars: becoming a platform | FastCompany

As voice has its moment, Amazon, Google and Apple are giving brands a way into the conversation | AdWeek

Hulu breaks its eSports duck with a quartet of new shows | The Drum


Branding / Marketing / Advertising

Americans are spending more time on media thanks to multitasking | Recode

Why Gen Z might signal the end of demographic targeting as we know it | MarketingDive

Christine Lusey