Industry Watch: October 17, 2017

Social Media / Messaging Apps

Dunkin' runs Halloween costume contest through Instagram | MarketingDive

Facebook just bought top teen app TBH. Here's what you need to know | AdAge


Augmented Reality / Virtual Reality / 360 Video

How brands are using AR to engage consumers and measure results | AdWeek

What is the tipping point for AR/VR adoption? | AdWeek

NextVR to broadcast NFL game highlights in VR following 5 games this season | Road to VR

How augmented reality (AR) is shaping content marketing experiences | NewsCred

NBA's AR game lets fans pop-a-shot with an iPhone | MobileMarketer

AR is on the launching pad, but are marketers ready? | MobileMarketer

Google’s new Daydream View VR headset moves the needle ... a bit | FastCompany


Video / Livestreaming / Podcasting / Music Streaming

Online video ad spend grows by 46% in a year to overtake banner ads for first time | The Drum

Twitter introduces a new video-centric ad format | TechCrunch

Digital parenting resource BabyCenter is launching its own Roku channel | AdWeek

Snapchat forms joint digital content studio with NBCUniversal to produce scripted shows | The Drum


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

IBM’s AI photobooth prints portraits that reflect subjects’ unique personalities | DesignTAXI

Here’s what marketers need to know about voice search | AdWeek

Why AI is happening now | eMarketer


Branding / Marketing / Advertising

Svedka Vodka gets creepy for Halloween with banner ads that stalk users in spooky campaign | The Drum

A giant new billboard in London knows what car you drive, and even how you’re feeling | AdWeek


And Also ...

Two-thirds of adults worldwide will own smartphones next year | Recode

Christine Lusey