Industry Watch: October 2, 2017

Social Media / Messaging Apps

Facebook Is Still In Denial About Its Biggest Problem | The Wall Street Journal

Does Even Mark Zuckerberg Know What Facebook Is? | New York Magazine

Why Amazon should buy Twitter | Recode

Instagram opens its shoppable posts feature to retailers on Bigcommerce’s platform | TechCrunch

eMarketer Lowers Snapchat's Ad Revenue Forecast for 2017 | eMarketer


Augmented Reality / Virtual Reality / 360 Video

New Michael Jackson release includes global AR experience | MarketingDive


Video / Livestreaming / Podcasting / Music Streaming

Amazon’s first live NFL game beats Twitter audience – but TV viewing still dominates | The Drum

Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers | Digiday

Craig Ferguson Seeks Answers to Life’s Biggest Questions in His New Branded Content Series | AdWeek


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

App Annie: App usage doubles in 2 years as mobile web fades | MobileMarketer

Microsoft introduces chatbot to enable advertisers with personalised customer engagement | The Drum

Color-changing tattoos monitor blood glucose at a glance | New Atlas

Amazon’s Alexa Is A Real Smart Home Platform Now | FastCompany

How Amazon Aims to be the Voice of the Smart Home (and Car) | Brand Channel


Branding / Marketing / Advertising

What Marketers Should Know Before Creating Memes, GIFs and Short-Form Content | AdWeek

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In | AdWeek

Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working | AdWeek

3 Ways to Drive Engagement at Your Next Experiential Marketing Event | AdWeek

Christine Lusey