Industry Watch: October 31, 2017

Social Media / Messaging Apps

Publishers should use Snapchat for hard-hitting news says HashtagOurStories' Sumaiya Omar | The Drum

Facebook stumbles with early effort to stamp out fake news | Bloomberg

Study: Twitter can deliver 40% higher ROI than other media | MobileMarketer


Augmented Reality / Virtual Reality / 360 Video

In time for Halloween, L’Oréal expands YouCam virtual tutorials to Lancôme | BrandChannel

Mastercard, MLB deliver in-stadium World Series message via AR | MarketingDive


Video / Livestreaming / Podcasting / Music Streaming

Millennials care more about TV (and Its Ads) than YouTube | AdWeek

YouTube TV's dedicated app arrives for smart TVs, gaming consoles and streaming devices | MarketingDive


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

This AI writes horror stories, and they’re surprisingly scary | FastCoDesign

Colgate partners with Magnusmode on autism app | MobileMarketer

Amazon debuts Alexa Routines for customizable and scheduled tasks | VentureBeat

How Gallery Furniture used AI to boost digital sales more than $270,000 | Digiday

Infographic: Here’s how much consumers will use voice technology in the near future | AdWeek

The next great media channel is the self-driving car. Will brands be ready? | AdWeek

How emerging marketing technology will impact the automotive industry | AdWeek

AI app diagnoses crop diseases and alerts farmers via text | Springwise

Twenty-seven ways marketers can use Blockchain | AdAge


Branding / Marketing / Advertising

Ad Blocker's assault on Facebook reaches Its second month | AdAge

eMarketer: Mobile commerce to dominate online sales by 2021 | MobileMarketer

Brooks Brothers made an ad star out of an Instagrammer and his great looping selfies | AdWeek

REI revamps #OptOutside | RetailDive

Ad-mageddon! Ad blocking, its impact, and what comes next | MarketingLand

Connect with your audience across multiple channels and at scale | MarketingLand

Christine Lusey