Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: October 6, 2017

Social Media / Messaging Apps

Facebook’s latest idea to combat fake news is a ‘more info’ button | Recode

What National Geographic Did to Earn 3 Million Snapchat Discover Subscribers in Just 3 Months | AdWeek

Snapchat’s Jeff Koons artwork vandalised as artists vie to control virtual public space | The Drum

With Facebook’s focus on video, publishers hear less about Instant Articles | Digiday

Augmented Reality / Virtual Reality / 360 Video

At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing | MarTechToday

Step outside the ISS in first ever 360-degree spacewalk video | New Atlas

MIT system uses VR to get inside a robot's head | New Atlas

Video / Livestreaming / Podcasting / Music Streaming

Netflix jacks up prices as original content investment takes its toll | The Drum

YouTube Enacts Search Algorithm Changes After Las Vegas Conspiracy Videos Run Rampant | TubeFilter

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Mattel Is Cancelling Its “Alexa For Kids” After Privacy Uproar | FastCoDesign

Estée Lauder and L'Oréal get aesthe-tech with AI, AR | MobileMarketer

Mastercard pairs with WeWork on shared workspace IoT tech | MobileMarketer

Branding / Marketing / Advertising

How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content | Content Marketing Institute

Advertising Isn’t Storytelling | AdWeek

How Nissan works with influencers at each stage of its marketing funnel | Econsultancy

Google pays publishers to make shareable content on Stamp | MobileMarketer

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers | MarketingLand

Christine Lusey