Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: November 13, 2017

Social Media / Messaging Apps

Facebook just launched a stand-alone app for events that could spell bad news for Foursquare and Yelp | AdWeek

ESPN brings Sportscenter to Snapchat | AdAge

Amazon extends its influencer program to creators on Instagram and Twitter | TubeFilter

Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites | MarketingLand

Your brand vs. social algorithms: The conundrum of 2018 | MarketingLand

Augmented Reality / Virtual Reality / 360 Video

Even with hype, AR struggling to scale | MarTechToday

With AR glasses, Apple may finally break the black mirror’s spell | FastCompany

Cognitive AR brings training manuals to life | SpringWise

Insights: what does entertainment look like in an augmented reality version 2.0 world? or: The iPhone X Animojis are pretty cool | TubeFilter

Vogue partners with Apple on AR-powered UGC | MobileMarketer

Video / Livestreaming / Podcasting / Music Streaming

Ikea’s incredibly boring, long, and pointless ads are brilliant | FastCompany

Amazon developing a free, ad-supported version of Prime | AdAge

Branding / Marketing / Advertising

Blockchain: reshaping advertising, removing fraud, rebuilding trust | Clickz

Lowe’s built an escape room and challenged four DIYers to build their way out | AdWeek

Reddit hopes its first major redesign in a decade will attract more advertisers | AdWeek

Social media-engaged shoppers spend more on purchases | RetailDive

Influencers' top social networks for 2018 | MarketingProfs

Casper’s shutdown of Van Winkle’s shows the limits of ‘brand journalism’ | Digiday

Christine Lusey