Industry Watch: November 20, 2017

Social Media / Messaging Apps

Twitter confirmed it's testing a Tweetstorm feature, has expanded the test pool | Social Media Today

How to make Instagram Stories like a pro | Hubspot


Augmented Reality / Virtual Reality / 360 Video

Facebook debuts web-based VR experiences within standard News Feed | MarketingLand


Video / Livestreaming / Podcasting / Music Streaming

TV viewers are demanding more options, and streaming services are happy to oblige | AdWeek

Report: A YouTube targeting tool intended to boost brand safety stops working | MarketingDive


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

How Hilton is iterating its excellent app to improve customer experience | Econsultancy

How Hyundai found its footing on social using this AI influencer technology | AdWeek

Saks launches Messenger chatbot gift guide ahead of Black Friday | MobileMarketer

A deeper look into how people use Facebook Messenger and similar channels | AdWeek

Blockchain marketing: A look at the technology landscape and emerging players | Clickz

The UX factor: Why AI in voice interfaces needs experience design | The Drum

It's the most wonderful time ... for mobile gaming | eMarketer


Branding / Marketing / Advertising

The liquor store comes to the Internet | AdAge

The pivot to reality for digital media | Digiday

Today’s up-and-coming travel brands are giving people real experiences, not just vacations | AdWeek

3 reason why you should focus on referral marketing in 2018 | Social Media Today

7 influencer marketing trends that will dominate in 2018 | The Next Web

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results | MarketingLand

Christine Lusey