Industry Watch: November 21, 2017

Social Media / Messaging Apps

Study finds sharp drop in time spent on Facebook | eMarketer

The importance of dark social is rising - here are some tips on how to track it | Social Media Today

Google is quietly building a Facebook Page killer for local businesses | AdWeek

Why 280 characters won't save Twitter | AdAge

Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool | MobileMarketer


Augmented Reality / Virtual Reality / 360 Video

Porsche is bringing augmented reality to North American dealers | BrandChannel

Facebook releases first mini-game for social VR platform ‘Spaces’, paving the way for more to come | Road To VR

NBCU and Verizon add AR and a spot thanking first responders to Thanksgiving parade partnership | AdWeek


Video / Livestreaming / Podcasting / Music Streaming

Ikea, with help from YouTube stars The Ballinger Family, Sam Tsui, Ann Le, and Skyy John, offers 100 holiday tips | TubeFilter

Listen up: The state of podcasting in marketing | MarTechToday

Here’s how social video will evolve in 2018 | VentureBeat

Born on Facebook, Al Jazeera’s AJ+ is now warming to YouTube | Digiday

YouTube SEO: how to optimize for the YouTube ranking algorithm | Social Media Today

YouTube’s purge of inappropriate content aimed at kids spans tens of billions of views | TubeFilter


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Sellers can now invoice buyers through PayPal’s new chat extension for Messenger | TechCrunch

Snickers' algorithm matches discounts to internet 'hanger' levels in real time | MarketingDive

Kia looks to drive mobile car shopping with new chatbot | MobileMarketer

Study: 650M mobile devices will boast advanced visual technology by 2022 | MobileMarketer


Branding / Marketing / Advertising

‘Jack-of-all-trades, master of none’: Why Mashable flamed out | Digiday

These shoppable preroll ads give you 15 seconds to buy, then they’re gone forever | AdWeek

Christine Lusey