Industry Watch: November 22, 2017

Social Media / Messaging Apps

BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens | The Drum

How a nonprofit used Instagram Stories to show 7 incredible female lives around the world | AdWeek

Snapchat provides new data on usage - an audience you can't reach through other platforms | Social Media Today


Augmented Reality / Virtual Reality / 360 Video

Office Depot brings back 'Elf Yourself' with AR | MarketingDive

Apple acquired augmented reality headset startup Vrvana for $30M | TechCrunch

Best VR experiences to introduce your family to virtual reality over Thanksgiving | Road To VR


Video / Livestreaming / Podcasting / Music Streaming

Nike enlists Megan Batoon for its first campaign alongside a YouTube star | TubeFilter

Inside Facebook’s early efforts to attack TV | Business Insider

Instagram users can now ask to join their friends’ live videos | AdWeek


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

WTF: Amazon’s Alexa threw a house ‘party’ while its owner was out | DesignTAXI

When is the U.S. going to ban the Internet of Things for children? | FasstCoDesign


Branding / Marketing / Advertising

How brands can still win over customers as attention spans decrease on social | AdWeek

What brand marketers need to know about mobile ad fraud | AdWeek

B2B marketers find content downloads drive conversions | eMarketer

3 examples of why user-generated content is blowing up on social media | Social Media Today

How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy | Digiday

The end of Net Neutrality could be good for advertisers | AdAge


And Also ...

Free TV? Local broadcasters, digital multicast, and FCC could make antennas great again | TubeFilter

Uber cyberattack exposed 57 million people's data | AdAge

Physical book sales rise as consumers embrace the #shelfie | Econsultancy

How ‘Africa’ by Toto became the Internet’s favorite song | Vice

Christine Lusey