Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch November 27, 2017

Social Media / Messaging Apps

Tumblr CEO David Karp is stepping down from the company | The Verge

Why Snap Spectacles flopped, according to the people who used them | Wareable

How Inspiring Brands Give Thanks on Social Media | Content Marketing Institute

Snapchat is selling a new type of ad just in time for the holidays: Promoted Stories | Recode

Snapchat Launches Smart Filters That Adapt To The Types Of Photos You Take | DesignTAXI

Twitter reportedly testing ‘Save for Later’ feature | The Drum

Is Organic Social Media Marketing Still Relevant? | eMarketer

Should You be Using Interest Tagging on Facebook? | Social Media Today

Kay Jewelers offers virtual necklace trial with Snapchat World Lens | MobileMarketer

Augmented Reality / Virtual Reality / 360 Video

Just Eat embraces AR to shower Facebook users in its food | The Drum

The "Wayback" VR Project Tackles Alzheimer's by Recreating Events From the Past | CreativityOnline

Black Eyed Peas debuts AR app for graphic novel | MobileMarketer

Video / Livestreaming / Podcasting / Music Streaming

How to Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should) | MarketingProfs

Univision is making original shows for YouTube | Digiday

Yoox and Google launch ‘now or never’ shoppable ad to create a sense of urgency in fashion videos | The Drum

ISBA and IPA to meet with Google following claims YouTube comments ‘used by paedophiles’ | The Drum

Mars, Adidas and Lidl among brands that have pulled ads from YouTube in light of paedophilia fears | The Drum

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Selling Certainty as a Service with Blockchain | AdAge

New AI Can Diagnose Pneumonia Better Than Doctors | FastCoDesign

Facebook Messenger Woos Small Businesses With Chatbot Contest | BrandChannel

Adapt or die: How technology is transforming in-store shopping experiences | The Drum

As the retail apocalypse grows, Westfield is reshaping the customer experience with technology | CIO Dive

Meet Lego’s Facebook Messenger chatbot Ralph, a helpful alternative to bricks and mortar | The Drum

Should some brands be saying no to Alexa? | The Drum

Branding / Marketing / Advertising

Why do you need a content marketing platform? | Clickz

[Infographic] 7 major influencer marketing touchstones | MarketingDive

Why influencer marketing has become a moving target | MarketingDive

How to get started in influencer marketing | MarketingDive

Marketers need to stop negotiating in the dark when it comes to influencer fees | The Drum

Should brands be worried about the possible repeal of net neutrality rules? | Econsultancy

What brand authenticity means in an age of user-generated content: 5 key takeaways | The Drum

Why It’s Critical Brands Take a Stand on Tough Social Issues | AdWeek

Are we about to enter an era of ad transparency? | Clickz

Marketers Remain Confused About New Messaging Tools | eMarketer

And Also ...

To Dodge Ad Blockers, This Bank Ran Banner Ads in Newspapers Instead | AdWeek

Digital Publishing: Why Email Newsletters Continue to Succeed for Newspaper | Editor and Publisher

Christine Lusey