Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: November 29, 2017

Social Media / Messaging Apps

Snapchat's new redesign splits friends from publishers | AdAge

What Snapchat’s major redesign and algorithmic feed means for marketers | MarketingLand

Instagram users can now ‘Remix’ photos sent via Instagram Direct | AdWeek

Facebook is giving some publishers a ‘breaking’ label for news posts | Recode

Instagram’s secretly testing a handful of new features. We found them. | The Next Web

Top nine social media trend predictions for 2018 [Infographic] | Marketing Profs

Facebook is testing a way for brands to send mass messages via Messenger | AdWeek

Augmented Reality / Virtual Reality / 360 Video

Williams-Sonoma acquires outward for $112 million to expand 3D, AR, and VR retail visualization | Road to VR

How publishers are using augmented reality to bring stories to life | Econsultancy

AR gaming app brings wild animals to life | SpringWise

Video / Livestreaming / Podcasting / Music Streaming

Samsung made a 66-minute arthouse film about clothes going around in its washing machine | AdWeek

YouTube announces its version of Snapchat’s Stories among Community Tab updates | TubeFilter

National Geographic's 'Safari Live' generates 220M impressions on Facebook Watch | MarketingDive

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Jim Beam has the sassy, whiskey-pouring voice assistant you never knew you needed | AdWeek

Amazon will let developers build Alexa skills that recognize unique voices in 2018 | VentureBeat

This cute little robot made my family mad | The Wall Street Journal

The Dodo releases chatbot for animal adoption | MobileMarketer

Messenger bots: How one brand hit 500K subscribers and 84% retention | Forbes

Has Apple already missed the smart speaker market? | MarketingLand

Hyundai, Smartcar team up to connect drivers with on-demand businesses | MobileMarketer

Branding / Marketing / Advertising

Why writing style matters for social and content marketing | MarketingLand

Spotify unearths more hilarious user habits in global outdoor ads for the holidays | AdWeek

Why SEO is getting vertical-specific | Econsultancy

How to successfully monetize content marketing | Newscred

Webinar benchmarks: marketing, scheduling, and length | MarketingProfs

To marketers, the future looks like touch point whack-a-mole | MarTechToday

Shark Week Jell-O shots: How Delish uses pop culture phenomena to spread its recipes online | Digiday

How Bored Panda survived Facebook's clickbait purge | Wired

And also ...

BuzzFeed shakeup results in layoffs | AdAge
Cyber Monday brings in a record $6.59B in online sales, with $2B coming from mobile | MarketingLand

Social platforms promised a level playing field for all. The Russian trolls showed that was never true. | Buzzfeed

Christine Lusey