Industry Watch: November 9, 2017

Social Media / Messaging Apps

From Cookie Monster to Law & Order, 11 brands jumping into Twitter’s new 280-character craze | AdWeek

Snapchat has a child-porn problem | Bloomberg

Why banks prefer Twitter to other social channels | Tearsheet

After neglecting creators, Snapchat to offer monetization opportunities, new content tools | Tubefilter

Twitter halts user verification, saying it's 'broken' | AdAge

Facebook announces ‘Community Boost’ local training sessions for SMBs and workers | MarketingLand


Augmented Reality / Virtual Reality / 360 Video

Virtual reality: a fress perspective for marketers | SocialMediaToday

Harry Potter casts a spell with AR game from maker of Pokemon Go | MobileMarketer


Video / Livestreaming / Podcasting / Music Streaming

Cheddar is launching general news offshoot, expects $11 million in revenue this year | Digiday

Pandora is pitching brands ad targeting for connected-home devices | AdWeek

VR coaster and sensics to create all-in-one VR headset for theme parks | Road to VR

Report: Apple could release an AR headset as early as 2020 | Road to VR


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Blockchain marketing: How the technology behind Bitcoin could change marketing forever | Clickz

Google Voice Experiments offers up games, music and dank memes | New Atlas

Nearly 60% of marketers say chatbots aren't a priority | MobileMarketer

Visa debuts payment-ready wearables for Winter Olympics | MobileMarketer

Restaurant apps battle to stay relevant with new loyalty, payment options | Digiday

‘Shibuya Mirai’ is the ‘world’s first AI bot’ to be granted residency in Japan | DesignTAXI


Branding / Marketing / Advertising

Brands shouldn’t try to disrupt people’s days | Huffington Post

The three content marketing tactics e-commerce marketers often miss | MarketingProfs

The cozy life of the mobile ad fraudster and how legit marketers can disrupt it | MarketingLand

Study: Brands need to fire up influencers during the holidays | MobileMarketer

Gen Z girls don’t want surprise gifts, but getting them one that’s ‘Instagram-worthy’ is cool | AdWeek

About face: how the iPhone X could change brand marketing | AdAge


And Also ...

BuzzFeed’s new card game is set to ‘sabotage your beautiful, curated’ life | DesignTAXI

Christine Lusey