Industry Watch: December 1, 2017

Augmented Reality / Virtual Reality / 360 Video

Find the perfect position for your Christmas tree with Ikea's augmented reality app | Creativity Online

Technology and tequila: What virtual reality has come to mean for Patrón | Clickz

Swarovski launches AR app experience at holiday pop-up | Mobile Marketer


Video / Livestreaming / Podcasting / Music Streaming

Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows | Digiday

Publishers see traction in branded podcasts | Digiday


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Wireless device lets singers manipulate vocals with gestures | Springwise

What do voice user interfaces mean for marketers & brands? | Econsultancy

TGI Fridays is first restaurant with Alexa skill that integrates Amazon Pay | Mobile Marketer

New Alexa format drops users into exclusive U2 broadcast | Mobile Marketer

Moët Hennessy pops the cork on Alexa champagne skill | Mobile Marketer

The Apple Watch is now able to scan you for irregular heart rhythms | Warable

Hearable sales could boom as companies ditch the headphone jack | Warable


Branding / Marketing / Advertising

Is literature the next frontier for branded content? | The Drum

Only 29% of influencer campaigns use trackable URLs for attribution | Econsultancy

The influence of affluence: How to leverage the ‘Affluencers’ | MarketingLand


And also ...

BuzzFeed is losing website traffic as readers head for more traditional news sites | Recode

Apple shares facial recognition data with apps, sparking privacy worries | Mobile Marketer

Bitcoin is a delusion that could conquer the world | The Atlantic

Christine Lusey