Industry Watch: December 11, 2017

Social Media / Messaging Apps

Imgur’s take on Snapchat Stories is for people who really love GIFs | TechCrunch

Pinterest sees the future | FastCoDesign

Facebook’s algorithm hijacked this $8 billion company to sell cat blindfolds | The Daily Beast


Augmented Reality / Virtual Reality / 360 Video

Simon Malls unveils 'Santa Messenger Bot' and AR game | MobileMarketer

BMW brings AR showroom app to iPhone | MobileMarketer

VR industry could post decent holiday sales to ease sting of a disappointing year | VentureBeat


Video / Livestreaming / Podcasting / Music Streaming

Will media deal making dethrone Netflix? | Wall Street Journal

Twitter starts showing how many views videos get | AdAge

A 6-year-old boy is making $11 million a year on YouTube reviewing toys | Business Insider

Gamer Dan “DanTDM” Middleton leads Forbes list of top-earning YouTube stars with estimated $16.5 million income in 2017 | TubeFilter 

Facebook video creators now have more goodies to play with | AdWeek


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

United Airlines unveils apps for Google Assistant, Fitbit smartwatch | MobileMarketer

Stretchable fabric battery could power wearables with sweat | New Atlas

Louis Vuitton joins luxury brand chatbot trend | RetailDive


Branding / Marketing / Advertising / SEO

What were the biggest ecommerce trends in 2017? | Econsultancy

Building social media brand personas | Social Media Today

At the altar of the future: How to successfully wed creativity to data | MarketingProfs

Sephora grapples with fake influencer engagement daily as it seeks to redefine the channel's value | The Drum

Measuring the efficacy of influencers | L2Inc

Content syndication: More than a traffic boost | Content Marketing Institute

Brands: People just want products that make them happy and healthy | FastCompany

Christine Lusey