Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: December 12, 2017

Social Media / Messaging Apps

Instagram’s hashtag following could be a new avenue for ads, misuse | MarketingLand

Twitter makes Tweetstorms easier with 'Threads' | AdAge

Augmented Reality / Virtual Reality / 360 Video

L'Oreal's NYX brand partners with Samsung for in-store VR | MarketingDive

AR isn’t a gimmick — it’s a savior for local retail | VentureBeat

Airbnb envisions how AR, VR will shape future travel experiences | MobileMarketer

Spielberg’s “Ready Player One” boosts VR partner HTC’s Vive | BrandChannel

Google’s AR stickers have arrived with ‘Star Wars’, ‘Stranger Things’, and more | DesignTAXI

Video / Livestreaming / Podcasting / Music Streaming

BuzzFeed unveils Facebook Watch slate, including ‘Worth It’ spin-Off, ‘Quinta Vs. Everything’ (exclusive) | TubeFilter

Kids dreamed up a dozen stunts that WestJet then livestreamed for its Christmas campaign | AdWeek

Bloomberg’s Twitter news network, TicToc, goes live Dec. 18 | Variety

Podcast advertising charts a course following OTT | ExchangeWire

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

How the BBC is using voice assistants like Amazon Echo and Google Home | Digiday

Study: 14% of chatbot conversations lead to human-based chat | MobileMarketer

Amazon wants to make Alexa the ‘UI for the enterprise’ | MarTechToday

TV networks are buying original digital series for their apps | Digiday

Here’s how geofencing helps brick-and-mortar stores compete in an increasingly digital world | AdWeek

Is Alexa really eavesdropping on you? | Bloomberg

Branding / Marketing / Advertising / SEO

Are you ready for content marketing in 2018? 60+ predictions | Content Marketing Institute

And also ...

China's Selfie Obsession | New Yorker

Prince’s estate goes after another YouTuber, this time to protect copyrights against bootleg concert footage | TubeFilter

Christine Lusey