Hudson Cutler & Co
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HC Thought Leadership

Industry Watch: December 14, 2017

Social Media / Messaging Apps

Facebook plans to stop paying publishers to make news feed videos | Digiday

Snap is now letting users make their own filters | FastCoDesign

40% of millennial women say Instagram is the best way for brands to reach them, per Bustle | AdWeek

There have been 17 billion video chats on Messenger in 2017 | AdWeek

eMarketer unveils first-ever worldwide Instagram forecast | eMarketer

Facebook releases annual trends report, showing topics with biggest increases in mention volume | SocialMediaToday

This Instagram Story ad with a fake hair in it is sort of disturbing | The Verge

Social and media will split | NiemanLab

How to uncover micro-influencers on Instagram for your brand | ImpactBND


Augmented Reality / Virtual Reality / 360 Video

Boxed aims to ease online bulk ordering with AR, chatbot tech | RetailDive


Video / Livestreaming / Podcasting / Music Streaming

2018 is the year autoplay video with sound dies | AdAge

Amazon goes deeper into sports via NBA's G League on Twitch | AdAge


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Are brands helping turn voice assistants into digital nannies? | BrandChannel

Colgate's new Alexa skill asks users to turn off the tap | MarketingDive

Building stronger brand connections through connected devices | MarketingDive

AI: unlocking a sixth sense for brands | AdAge

The state of voice assistants in 4 charts | Digiday


Branding / Marketing / Advertising / SEO

Content marketing KPIs, defined | NewsCred


And also ...

Buzzfeed CEO unveils multi-revenue model, calls out Facebook & Google for taking 'vast majority of ad revenue' | The Drum

Christine Lusey