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HC Thought Leadership

Industry Watch: December 15, 2017

Social Media / Messaging Apps

Facebook Pages can now add click-to-WhatsApp buttons to their boosted organic posts | AdWeek

6 brands that raised their social media game in 2017 | SocialMediaToday

2018 will be the year Facebook makes nice with publishers | Digiday

What were the biggest social media trends in 2017? 

Wendy’s Twitter team hosts Reddit AMA to discuss chain’s sassy social strategy | The Drum


Augmented Reality / Virtual Reality / 360 Video

AR and VR could be educational — and profitable — tools for museums | VentureBeat

‘Nazi VR’ documentary shows how VR is helping to convict Nazi war criminals | Road to VR


Video / Livestreaming / Podcasting / Music Streaming

Pandora turns its 'Value Exchange' upside down | AdAge

Three ways to turn your YouTube subscribers into customers | MarketingProfs


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

In-store device usage is moving beyond price comparisons | eMarketer

Apple wants to patent a voice assistant that knows when to whisper back | Gizmodo

The BBC is using facial coding technology to monitor the effectiveness of branded content | AdWeek

Charged Up: Traveling with wearables isn't the vacation I was promised | Warable

How Qualcomm and E Ink's smart patches could shake up health monitoring | Warable

50 wearable tech predictions for 2018 | Warable


Branding / Marketing / Advertising / SEO

5 things we learned about influencer marketing this year | Digiday

How Tom’s of Maine found success in micro-influencer marketing | ContentMarketingInstitute

Why brands lost their fear of controversy and got political in 2017 | AdWeek

Christine Lusey