Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: December 19, 2017

Social Media / Messaging Apps

Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares | MarketingLand

How to combine Instagram Stories highlights and story links to increase conversions | SocialMediaToday

How Instagram’s new features will impact organic reach | Digiday

Facebook begins using face recognition tech to help users better manage their identity on the platform | MarketingLand


Augmented Reality / Virtual Reality / 360 Video

Ikea is stepping into virtual reality by creating a game for new store openings | AdWeek

Buzzword to brand necessity: Best practices for using AR in marketing | MobileMarketer


Video / Livestreaming / Podcasting / Music Streaming

For social video, marketers value engagement above all else | eMarketer

NBC will stream Sunday Night Football to smartphones for first time | MobileMarketer

Three simple steps to creating your first marketing video | MarketingProfs

The number of people who use Netflix is now the same as paying TV consumers | AdWeek

Study: Video grows faster than all other mobile ad formats | MobileMarketer


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

AI marketing and the journey through the uncanny valley | MarketingLand

Jameson created a Google Home skill that spits out awesome Irish toasts and cocktail recipes | AdWeek


Branding / Marketing / Advertising / SEO

Why you should create a social media content bank (and how to do it) | SocialMediaToday


And also ...

HQ Trivia’s founders are facing fundraising roadblocks after investors learned of alleged bad behavior | Recode

WTF is cryptojacking? | Digiday

Christine Lusey