Hudson Cutler & Co
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HC Thought Leadership

Industry Watch: December 20, 2017

Augmented Reality / Virtual Reality / 360 Video

Magic Leap: founder of secretive start-up unveils mixed-reality goggles | Rolling Stone


Video / Livestreaming / Podcasting / Music Streaming

Musical.ly puts $50 million into its creator fund | TubeFilter

Twitch to seek next big livestreaming star in upcoming game show | TubeFilter

Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers | Digiday

YouTube, music labels end standoff, move toward paid service | Bloomberg

Levi's debuts shoppable video for holiday gift inspiration | MarketingDive


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Internet-connected display is made entirely of wood | Springwise

Hasbro brings Trivial Pursuit to Amazon Alexa | MobileMarketer

Improving search and advertising are the next frontiers for voice-activated devices | TechCrunch


Branding / Marketing / Advertising / SEO

An ad agency is trying to 'standardize the Wild West of social media' after a year of brand safety blow-ups | Business Insider

Is Your marketing ready for 2018? | Content Marketing Institute

9 things we learned from the 2018 user generated content (UGC) report | Social Media Today

Amazon integrates video ad sales across its owned platforms, including Twitch | MarketingDive

What were the biggest email trends in 2017? | Econsultancy

The best experiential marketing campaigns of 2017 | Econsultancy

IAB: Another record breaking year for digital ad revenue | AdAge


And also ...

The iPhone X’s real legacy: Making your face the interface | FastCoDesign

Christine Lusey