Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: December 21, 2017

Social Media / Messaging Apps

Snapchat will let advertisers animate their Sponsored Filters | MarketingLand

What went wrong for Snapchat in 2017 | Mashable

On Facebook’s Messenger, people and businesses trade 2B messages a month | MarketingLand

How Snapchat can win back the influencers it has lost to Instagram | MarTechToday

How marketers will take their social spend more seriously in 2018 | MarTechToday

Moet is pushing champagne on Snapchat through a game | Digiday

Facebook will ditch Disputed Flags on fake news and display links to trustworthy articles instead | TechCrunch

Dunkin' welcomes winter solstice with dark beer, new Snapchat animation | MobileMarketer

Augmented Reality / Virtual Reality / 360 Video

‘Pokémon GO’ now uses Apple’s ARKit on iOS 11, bringing Pokémon closer to reality | Road to VR

Timescope VR kiosk sends memorial visitors back to WWI trenches | New Atlas

Home Depot tests Oath's new AR ad unit | MobileMarketer

Video / Livestreaming / Podcasting / Music Streaming

After the pivot to video, publishers must find a way to monetize | AdExchanger

Mastercard launches a branded podcast with Gimlet Creative to track the future of money | AdWeek

How brands can tackle livestreaming video challenges | MarketingProfs

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Wearables still far from mass adoption | eMarketer

Under Armour delivers Steph Curry sneakers via drone for scavenger hunt | MarketingDive

Caliburger wants you to order burgers with your face | New Atlas

ProFlowers enters chatbot frenzy with one-click buy button | MobileMarketer

Oskar Blues brews high campaign engagement with NFC 'smart' coasters | MobileMarketer

Branding / Marketing / Advertising / SEO

Will brands be ready for monetization in 2018? | AdExchanger

Christine Lusey