Industry Watch: December 27, 2017
Social Media / Messaging Apps
How to leverage Instagram in 2018 | AdWeek
Instagram adds direct messaging feature to help users promote live streams | TubeFilter
The 22 most engaging pieces of brand content on social media in 2017 | AdWeek
Video / Livestreaming / Podcasting / Music Streaming
Six digital video trends for 2018 | eMarketer
Netflix delves into podcasting to promote true crime docuseries ‘Wormwood’ | TubeFilter
IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming
CNBC eyes monetization after its voice audience doubled this year | Digiday
YouTube star Poppy collaborates with Microsoft’s new chatbot to make “high-quality Internet content” | TubeFilter
How 4 travel brands are using AI for a better experience | Clickz
2018 is going to be a massive year for blockchains, the tech behind bitcoins | FastCompany
2017: The year AI beat us at all our own games | New Atlas
Branding / Marketing / Advertising / SEO
Message to email marketers: Show me something different in 2018 | MarketingLand
6 changes in marketing measurement that will impact 2018 | Clickz
2017: The year in B2B marketing innovation | MarTechToday
2018 content marketing toolkit: Tips, templates, and checklists | ContentMarketingInstitute
5 breakthrough brands with ingenious marketing that hit a new level in 2017 | AdWeek
And Also ...
Confessions of a digital Nazi hunter | New York Times