Industry Watch: December 27, 2017

Social Media / Messaging Apps

How to leverage Instagram in 2018 | AdWeek

Instagram adds direct messaging feature to help users promote live streams | TubeFilter

The 22 most engaging pieces of brand content on social media in 2017 | AdWeek

Video / Livestreaming / Podcasting / Music Streaming

Six digital video trends for 2018 | eMarketer

Netflix delves into podcasting to promote true crime docuseries ‘Wormwood’ | TubeFilter

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

CNBC eyes monetization after its voice audience doubled this year | Digiday

YouTube star Poppy collaborates with Microsoft’s new chatbot to make “high-quality Internet content” | TubeFilter

How 4 travel brands are using AI for a better experience | Clickz

2018 is going to be a massive year for blockchains, the tech behind bitcoins | FastCompany

2017: The year AI beat us at all our own games | New Atlas

Branding / Marketing / Advertising / SEO

Message to email marketers: Show me something different in 2018 | MarketingLand

6 changes in marketing measurement that will impact 2018 | Clickz

2017: The year in B2B marketing innovation | MarTechToday

2018 content marketing toolkit: Tips, templates, and checklists | ContentMarketingInstitute

5 breakthrough brands with ingenious marketing that hit a new level in 2017 | AdWeek

And Also ...

Confessions of a digital Nazi hunter | New York Times