Industry Watch: December 4, 2017

Social Media / Messaging Apps

“Messenger Kids” gives children under 13 their first taste of Facebook | FastCompany

Sainsbury's extends 'Every Bit of Christmas' campaign with singalong Snapchat Sprout lens | The Drum

McDonald’s sponsored a Snapchat Bitmoji that steals your coffee in augmented reality | AdWeek

Oh snap! Brands are getting kicked out of the 'Friend Zone' | AdAge

These retailers are #crushingit on social this holiday season | RetailDive


Video / Livestreaming / Podcasting / Music Streaming

Is a trivia app the answer to questions about live streaming? | The New York Times

YouNow inks first content deal with Eleven Sports for crypto app Rize | TubeFilter

Facebook to test pre-roll video ads ahead of Watch shows | AdAge

Publishers and the inevitable pivot to video | AdExchanger

How Facebook is pitching Watch to advertisers | Digiday

Video will make up 75 percent of mobile traffic in five years | Recode


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Could this be the first prescription video game? New data show it helps kids with ADHD | StatNews

Mall of America launches new chatbot | MobileMarketer

Battle of the Christmas chatbots: Why M&S beats Lego & ASOS | Econsultancy

Patrón's 'Bot-Tender' drove 39% clickthrough rate from Twitter | MobileMarketer


Branding / Marketing / Advertising / SEO

For women’s lifestyle publishers, porn searches are traffic boons | Digiday

Your 2018 technical SEO checklist | MarketingProfs

Facebook is shutting down its API that marketers lean on for research | AdWeek

The influencer marketing trends that will dominate 2018 | Forbes

Study: 78% of millennials aren't influenced by celebrity endorsements | MarketingDive

Study: 39% of marketers will increase influencer marketing budgets in 2018 | MarketingDive

Christine Lusey