Industry Watch: December 6, 2017

Social Media / Messaging Apps

6 great social media campaigns to inspire your 2018 marketing strategy | SocialMediaToday


Augmented Reality / Virtual Reality / 360 Video

Qualcomm has a new reality show competition for creating virtual reality apps | AdWeek

Mobile disruptor of the year: Augmented reality | MobileMarketer

Starbucks, Alibaba partner on AR tech at new Shanghai | MobileMarketer

Pokémon GO’s gameplay will soon change based on the real world weather around you | TechCrunch


Video / Livestreaming / Podcasting / Music Streaming

Spotify recaps all your feelings in 2017 by revealing your listening habits | DesignTAXI

The 10 most watched ads on YouTube in 2017 | AdWeek

YouTube to be withdrawn from Amazon Fire TV in bitter streaming war | The Drum


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Coca-Cola is embracing AI and chatbots in preparation for a digital-first future | AdWeek

3D-printed objects connect with Wi-Fi – no electricity required | New Atlas

Virtual cocktail glass tricks the tongue into tasting the real thing without the calories | New Atlas


Branding / Marketing / Advertising / SEO

5 trends digital agencies need to prepare for in 2018 | SocialMediaToday

Study: Social media, content top marketers' list of tactics for 2018 | MarketingDive

How NewsCred uses SEO to improve content marketing | NewsCred

Why your end-of-year marketing strategy should focus on repurposing and re-engagement | MarketingLand


And also ...

eMarketer updates worldwide Internet and mobile user figures | eMarketer

Christine Lusey