Industry Watch: December 8, 2017

Social Media / Messaging Apps

‘AR is the next internet’: Snapchat gets $1 mil. a day for branded lenses | Digiday

The real story behind Steak-umm’s delightfully weird Twitter account | AdWeek

Snapchat and Coach just debuted Snapcodes embedded into holiday pins | AdWeek

Facebook will (finally) shift to viewable-only organic reach counts for Pages next year | MarketingLand

Dunkin' Donuts turns Snapchat users into virtual reindeer | MobileMarketer

Instagram's looking to split direct messages into a separate app, called 'Instagram Direct' | Social Media Today


Augmented Reality / Virtual Reality / 360 Video

Why virtual reality has to be for everyone | Wareable


Video / Livestreaming / Podcasting / Music Streaming

Podcasting: Moving from downloads to listens | MediaVillage

ESPN’s millennial ratings for live sports jump as much as 33% with streaming and out-of-home viewing | AdWeek

Mashable is reeling in its video ambitions after Ziff Davis sale | Digiday

YouTube to launch new music subscription service in March | Bloomberg

Walmart strikes a 'Tasty' deal with BuzzFeed | Food Dive

YouTube advertising crackdown puts some creators out of work | AdAge

Podcast ads remain stubbornly old-fashioned | Digiday

Four tips for using video content in social media | MarketingProfs


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Privacy tips for the voice-notifications era | AdAge

The next great design challenge: Make AI comprehensible to humans | FastCoDesign

Visa engages the senses with sonic branding | BrandChannel

Hilton tests high-tech 'connected room' at hotels | MobileMarketer

Carphone Warehouse is tapping into the soothing ASMR video craze | The Drum

How wearable tech is gearing up to tackle mental health | Warable

Apple said to be buying Shazam music recognition app | AdAge


Branding / Marketing / Advertising / SEO

Influence 2.0: The future of influencer marketing | The Drum

SEO trends in 2018: What do the experts predict? | Econsultancy

The murky world of influencer marketing: How non-disclosure can hurt your brand | Content Marketing Institute


And also ...

The death of the Internet | The Outline

Patreon changes have creators concerned they’ll lose income, supporters (update) | Polygon

Christine Lusey