Industry Watch: September 18, 2017

Social Media / Messaging Apps

Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles | AdWeek

Adidas Is Kicking Its Way Onto the Snapchat Games Pitch | AdWeek

Volkswagen enlists Instagram for virtual scavenger hunt | MobileMarketer


Video / Livestreaming / Podcasting / Music Streaming

Hulu Becomes First Streaming Service to Win an Emmy for Outstanding Drama | AdWeek

Instagram's New Autoplay Video Settings Turn the Volume Up | AdAge

The Fashion Version Of Netflix Doubles Down On Original Content | FastCompany

Dove's latest short film with Shonda Rhimes asks viewers to 'Meet Diana' | MarketingDive


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Jamie Oliver's new Facebook chatbot to offer recipes via emojis | The Drum

Unilever's Marmite uses facial recognition to test consumer tastes | MobileMarketer

With iPhone 8 and iPhone X, Apple takes smartphone to new UGC heights | MobileMarketer

Toyota uses eye-tracking tech to measure shoppers' showroom attention spans | MarketingDive

Which industries have the greatest potential for chatbot disruption? | Clickz

Fitness App Usage Grows by Leaps and Bounds | eMarketer

Nike debuts connected NBA jersey | MobileMarketer


Branding / Marketing / Advertising

Why PewDiePie's racial slur shows brand safety is still an issue in influencer marketing | The Drum

Study: Personalized email subject lines increase open rates by 50% | MarketingDive

How to Establish the Best Social Media KPIs for Your Content Marketing Goals | Content Marketing Institute

The Best How-to Advice from Content Marketing World 2017 | Newscred

Twitter says it’s fixed a ‘bug’ that allowed ad campaigns to target users with derogatory terms | Recode

How Warby Parker’s newsjacking campaign eclipsed the competition | Econsultancy

61% of retailers offer 'lean back' content. But can retail brands succeed with 'TV shows'? | Econsultancy

Christine Lusey