Industry Watch: September 20, 2017

Social Media / Messaging Apps

Facebook gives, but continues to take more from publishers | Digiday

Instagram is rapidly eating away at Snapchat’s share of new users | Recode

Small Businesses Crowd Facebook, Twitter for Marketing | eMarketer


Augmented Reality / Virtual Reality / 360 Video

Ikea's AR App Helps You Imagine What Its Furniture Would Look Like in Your Home | Creativity Online

Kate Spade New York guides Paris tours with help from AR and influencers | Mobile Marketer


Video / Livestreaming / Podcasting / Music Streaming

YouTube’s Twitch-like ‘Sponsorships’ open to all YouTube Gaming creators, expand to YouTube’s main app | TechCrunch

Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads | AdWeek

Twitter Is Livestreaming Down the Runway With Tommy Hilfiger, Gigi Hadid | AdWeek

Four ways marketers can increase conversions from social video | Econsultancy


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

5 futuristic advertising channels and the first rule of advertising dynamics | MarketingLand

Amazon reportedly working on Alexa-enabled 'smart glasses' | Engadget

Can Fitbit Survive Apple In The War For Your Wrist? | FastCompany

The North Face launches jacket line with mobile musical tie-in | Mobile Marketer

Coke Inks Endorsement Deal With Fictional 'Virtual Athlete' From FIFA Video Game | AdAge

Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged | AdWeek


Branding / Marketing / Advertising

Samsung's Top US Marketer Says Ad Agencies Should Feel Threatened by Influencers | The Drum

Content Marketing Trends to Watch for 2018 | Content Marketing Institute

The Power of Branded Illustrations + Animation in Content Marketing | NewsCred

Gen Z Twice as Influenced by Social Media as by Deals | Retail Dive

Why CMOs Should Care More About Social Customer Service | AdAge

Christine Lusey