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HC Thought Leadership

Industry Watch: September 25, 2017

Social Media / Messaging Apps

Instagram adds Snapchat-style filters for live stories | The Drum

WeChat's Owner Is Rolling Out Tools for US Advertisers | eMarketer

Anheuser-Busch InBev Uses Everyday Moments on Twitter | AdAge

Augmented Reality / Virtual Reality / 360 Video

How brands are using Apple’s new AR capabilities | Digiday

ModiFace adds 3-D hair color simulation to AR app | MobileMarketer

Video / Livestreaming / Podcasting / Music Streaming

Twitter sold enough ads to support all the live video shows it was pitching | Recode

YouTube Revamps Analytics Reports To Help Creators Better Understand Subscription Traffic | TubeFilter

Facebook Leans Into Video | AdAge

The state of live streaming in sports | Digiday

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

What we’re not talking about when we talk about self-driving cars | The Drum

As The AI War Rages, Google Assistant Is “Very, Very Likely” Coming To Nest’s New Secure System | FastCompany

New smart toothbrush plays tunes to encourage longer brushing | Springwise

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? | AdWeek

Chatbots that mind their manners show better engagement | MobileMarketer

6 tips for building compelling chatbots (even if you’re not a programmer) | Clickz

Branding / Marketing / Advertising

What Marketers Need to Know About Location-Based Advertising and Where It’s Headed | AdWeek

Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products | AdWeek

Measurement Framework: How to Document Content Marketing ROI | NewsCred

Study: Influence replacing affluence as primary marketing driver | Retail Dive

Christine Lusey