Industry Watch: September 26, 2017

Social Media / Messaging Apps

Instagram hits 2 million monthly advertisers, doubling in six months (again) | MarketingLand

Snapchat's newest feature lets you fake sunsets for Instagram | The Verge

Reese's debuts playable Pac-Man ad on Snapchat Discover | MobileMarketer


Augmented Reality / Virtual Reality / 360 Video

AMC Theaters backs virtual reality with $20 million | AdAge

Lowe's debuts 2 AR apps to help people furnish their homes | MobileMarketer


Video / Livestreaming / Podcasting / Music Streaming

YouTube Red nears deal for drama from studio behind ‘The Crown’ (Report) | TubeFilter

Here’s a sampling of the first wave of creator-led series on Facebook’s ‘Watch’ | TubeFilter

TV Snap(chats) to Attention | AdAge

Fox’s FX is pulling more of its shows off of rival streaming services and onto its home-grown version | Recode

A new deal will let Facebook users watch NFL highlights immediately after the game | Recode

Vimeo acquires Livestream, launches its own live video product | TechCrunch


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Google and Levi's tech-enabled Jacquard jacket feels like the future | Mashable

6 ways the Era of Bots could dramatically change how products are marketed and sold | MarTech Today

'Gamers can smell bullshit a mile off' – how brands can legitimately get into gaming | The Drum

Target will begin incorporating Pinterest’s Lens visual search technology | AdWeek

61% of marketers believe AI will result in a loss of jobs | The Drum

Trivago bought an AI startup that eased peoples’ fears about giving up data | FastCompany


Branding / Marketing / Advertising

Even for email, experience is everything | MarketingLand

Advertising Week Briefing: AI is everywhere and nowhere | Digiday

What social trends are marketers paying attention to? | eMarketer

Marketers discuss how to make sure brand purpose doesn’t come off as lip service | The Drum

How DSW tied up mobile engagement with choose-your-own-ending ads | Mobile Marketer

Interactive Content: The good, bad, and wicked cool quizzes and games | Content Marketing Institute

Study: 72% of CMOs feel pressure from brand safety issues | MarketingDive

Christine Lusey