Industry Watch: September 28, 2017

Social Media / Messaging Apps

80% of Instagram users voluntarily connect with a brand on the platform | AdWeek

Brands make the most of every last Twitter character | AdAge

Facebook can absolutely control its algorithm | Wired


Video / Livestreaming / Podcasting / Music Streaming

Carnival gets deeper into digital entertainment with new streaming channel | Digiday

Vice’s pivot to linear television makes it the ultimate media rebel | AdWeek

Pivoting-to-video publishers face a big monetization gap | Digiday

It’s time to find out if Amazon is ready for the NFL | Recode

Ad views during streaming live news programming grew by 150% in a year | AdWeek


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Domino’s is starting to see pizza orders come through Amazon Alexa | Digiday

Live Nation Launches Facebook Messenger Bot | Billboard

Living chandelier improves air quality | Springwise

Online atelier lets customers design their own clothing | Springwise

Ford and Lyft team up for self-driving technology | MobileMarketer

The Echo doesn’t have one killer app, so Amazon is creating Alexa gadgets for every use case | Recode


Branding / Marketing / Advertising

B2B products are facing a CX make-or-break moment. Here’s why | MarketingLand

We interrupt this interruption for an important message | AdAge

Playbuzz raises $35M to power interactive content for publishers and brands | AdExchanger

In the age of Trump, top executives think brands need to take a stand | AdWeek

Starbucks will debut season 2 of its ‘Upstanders’ series on Amazon Prime and Audible | The Drum

Despite brand safety concerns, 78% of marketers buy ads on at least 50 sites | AdWeek

Search marketers shift gears as consumer habits change | eMarketer

Expedia: 90% of Gen Z travelers influenced by social media | MobileMarketer

Christine Lusey