Industry Watch: January 10, 2018

Social Media / Messaging Apps

This is the data Snapchat doesn’t want you to see | The Daily Beast

Home Depot showcases DIY projects in Pinterest pins | MobileMarketer

New ways to gain social media reach, interactions and followers in 2018 | SocialMediaToday

Report: Details emerge on Facebook's planned video chat device | MarketingDive

‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit | Digiday


Augmented Reality / Virtual Reality / 360 Video

Jefferson Awards Foundation is recipient of first VR-enabled donation | MobileMarketer


Video / Livestreaming / Podcasting / Music Streaming

YouTube removes Logan Paul from Google Preferred, puts his YouTube Red originals on hold in wake of controversy | Tubefilter

Will influencer marketing take a hit after the Logan Paul firestorm? | Econsultancy

Tom Brady starts his own Facebook video series | AdAge


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice

New report: The Internet of Things and blockchain tech are made for each other | MarTechToday

Retailers place technology bets for 2018 | eMarketer

6 retail brands who are nailing the app game | Clickz

Campari eases liquor ordering with NFC-enabled fridge magnets | MobileMarketer

Why the most successful digital assistants will be platform disruptors | AdWeek

Kodak surges after announcing plans to launch cryptocurrency called 'Kodakcoin' | Bloomberg

Four ways the blockchain could be applied to digital advertising | Econsultancy

Amazon's Alexa strategy hinges on everyday items — even toilets | MobileMarketer

The five Ps of AI strategy for marketers | Econsultancy

Google lines up an army of assistant-enabled products | RetailDive


Branding / Marketing / Advertising / SEO

5 content distribution strategies for 2018 | Search Engine Land

Four marketing lessons we can learn from subscription box brands | Econsultancy

How to create a documented content marketing strategy | NewsCred

Nearly 70% of consumers feel brands should get more political, study finds | MarketingDive

Christine Lusey