Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: January 11, 2018

Social Media / Messaging Apps

How will the social media landscape change in 2018? | Clickz

‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed | Digiday

Facebook reranks feed to favor well-being/discussion, not time spent/publishers | TechCrunch

Facebook's testing a new local news and events section to prompt civic engagement | SocialMediaToday

How many people did that story reach? It depends who’s counting. | Wall Street Journal


Augmented Reality / Virtual Reality / 360 Video

CES 2018: NextVR brings WWE fans ringside | BrandChannel

Ad Age @ CES: 5 things we learned about AR and VR | AdAge


Video / Livestreaming / Podcasting / Music Streaming

PeopleTV expands Twitter live streaming with new series 'The Chatter' | MarketingDive


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice

Expect to talk to your devices a lot more in the future | Recode

Mercedes unveils independent voice assistant MBUX for latest fleet | MobileMarketer

Kate Spade, Fossil tap into smartwatch space | MobileMarketer

Amazon brings Alexa digital assistant along for the ride with Toyota | The Drum

This new blockchain protocol wants to create accountability for social impact | FastCompany

Here’s why Alexa won CES before the show even started | FastCompany

Under Armour debuts connected running shoes | RetailDive


Branding / Marketing / Advertising / SEO

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018 | MarTechToday

5 ways to come up with valuable content ideas for your 2018 editorial calendar | SocialMediaToday

The five top trends that will shape influencer marketing in 2018 | MarketingProfs

Evaluating a B2B content marketing platform in 2018? Here’s what to consider. | NewsCred

Christine Lusey