Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: January 17, 2018

Social Media / Messaging Apps

Snapchat content chiefs talk redesign, scripted programming | Variety

The pros and cons of Facebook's coming news feed changes - from a Page perspective | SocialMediaToday

LinkedIn's putting renewed focus on Groups, with new tools and options | SocialMediaToday

Augmented Reality / Virtual Reality / 360 Video

'Walking Dead' wine labels come to life via AR app | MobileMarketer

Video / Livestreaming / Podcasting / Music Streaming

YouTube alters Partner Program eligibility, vows all Google Preferred videos will Be human-verified | TubeFilter

YouTube is trying to clean itself up by making it much harder for small video makers to make money | Recode

Fan-made ‘Harry Potter’ movie about ‘Voldemort’ racks up millions of views | DesignTAXI

‘We’re pivoting to words’: Slate says podcasts are now 25 percent of revenue | Digiday

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice

How Kiehl’s is using text messages and AI to keep customers loyal | Digiday

How will voice technology change consumer behaviour? | Econsultancy

Elon Musk says Model 3 owners will “be able to do pretty much anything” via voice | TechCrunch

Eight trends that will define the digital assistant wars In 2018 | Newscred

Branding / Marketing / Advertising / SEO

Consumers want brands to take a stand | eMarketer

‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes | Digiday

Here's what voice assistant users want to buy online | eMarketer

How Philips has benefitted from authentic influencer marketing | Econsultancy

Christine Lusey