Industry Watch: January 19, 2018

Social Media / Messaging Apps

Snapchat updates app install ads with quicker deep links, deeper analytics | MarketingLand

WhatsApp officially launches its app for businesses in select markets | TechCrunch

What marketers need to know about WhatsApp Business | Econsultancy


Augmented Reality / Virtual Reality / 360 Video

StubHub preps AR app for Super Bowl ticket buyers | MobileMarketers

Virtual reality users watch helplessly as another user has in-game seizure | Vice


Video / Livestreaming / Podcasting / Music Streaming

Spotify finds you a shelter dog who shares your musical tastes | CreativityOnline

Spotify’s Spotlight section will blend podcasts, images, videos to create new media offering | TubeFilter


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice

This is what the big wearable tech companies should do next | Wareable

3 ways voice AI will change the way we shop in 2018 | AdWeek

Coty brings virtual beauty experience to Amazon Echo Show | MobileMarketer

Incorporating a chatbot? How to put the customer first | MarTechToday


Branding / Marketing / Advertising / SEO

These 6 digital stats on Alexa, brand safety and Snapchat grabbed our attention this week | AdWeek

Six B2B content marketing predictions for 2018 | Clickz

A new wave of bad ads is hijacking even top-tier websites | FastCompany

Stop drowning in metrics and optimize KPIs that move the needle | MarketingProfs

Understanding messaging and chatbots in the omnichannel contact center | VentureBeat

Nearly 80% of consumers would end brand relationship over unauthorized data usage | MarketingLand

Christine Lusey