Hudson Cutler & Co
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HC Thought Leadership

Industry Watch: January 2, 2018

Social Media / Messaging Apps

Instagram weaves 'recommended' posts into user feeds to boost discoverability | MobileMarketer

2018 could be the year Facebook banishes news from its feed | Digiday

Snapchat considers making users sit through 3 seconds of ads | AdAge

Why the death of ‘Dark Posts’ is the biggest growth opportunity for social advertising | AdWeek

Facebook just created more ad inventory -- through Instagram | AdAge

On Facebook, viral reach for branded-content ads eclipses standard ads | MarketingLand

Improve your Facebook ad performance with Dynamic Creative | SocialMediaToday

Snapchat plans to implant video stories everywhere online | AdAge

Snapchat’s new year-in-review feature is a reminder of how much the app has evolved | Recode


Augmented Reality / Virtual Reality / 360 Video

Why 2018 will be the year of VR 2.0 | FastCompany


Video / Livestreaming / Podcasting / Music Streaming

2018 will be a pivotal year for Facebook’s video ambitions | Digiday

The year’s 8 best podcast episodes that raised the bar for storytelling | AdWeek

Metadata will supercharge video, but it’s still early days | AdExchanger

2017 was a volatile year in the world of online video. Here are five reasons why. | TubeFilter


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Blockchain project provides the homeless with a digital identity | Springwise

How marketers can sharpen their chatbot strategies in 2018 | MobileMarketer

Everything Amazon’s Alexa learned to do in 2017 | VentureBeat

That game on your phone may be tracking what you're watching on TV | New York Times

‘Alexa: How will voice impact my mobile marketing?’ | MarTechToday

Google’s voice AI is now virtually impossible to tell apart from human speech | DesignTAXI


Branding / Marketing / Advertising / SEO

Three things B2B marketers should know about data in 2018 | eMarketer

The internet influences nearly half of Gen Z purchases | RetailDive

9 trends that will define marketing in 2018 | MarketingDive

Content marketing predictions for 2018 | Newscred
 

Christine Lusey