Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: January 3, 2018

Social Media / Messaging Apps

Facebook now lists page posting frequency in search results | SocialMediaToday

How Swarovski is winning over Chinese customers on WeChat | Digiday

Augmented Reality / Virtual Reality / 360 Video

VR, AR and other new hardware categories revive CES 2018 | MarketingDive

Video / Livestreaming / Podcasting / Music Streaming

The Logan Paul video should be a reckoning for YouTube | Wired

The Logan Paul incident highlights a key concern for influencer marketing | SocialMediaToday

Brands beware: Logan Paul can cause real damage | AdAge

A kid with a vlog met Jenna Marbles at the mall and got 90,000 new subscribers as a result | TubeFilter

These silent autoplay ads on Facebook are helping people with hearing loss | AdWeek

CNN-backed Great Big Story sees YouTube success with evergreen videos | Digiday

Will Facebook Watch be must-see TV in 2018? | FastCompany

Facebook, not Twitter, will live stream this year’s Golden Globes’ red carpet pre-show | TechCrunch

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Audi wrote a script for websites to install to block visitors who are driving | AdWeek

GE expands smart lighting system with new devices, Apple HomeKit integration | MarketingDive

Report: Amazon in talks to sell Alexa audio ads with Clorox, P&G, others | MobileMarketer

Can Google Home take on Amazon's Echo in 2018? | MobileMarketer

Branding / Marketing / Advertising / SEO

After the adpocalypse, JP Morgan created its own YouTube ad safety tool | TubeFilter

Weight Watchers signs DJ Khaled as social ambassador | AdAge

Who's to blame for fake news ads? | eMarketer

Three content marketing trends for 2018 | Econsultancy

The top influencer marketing trends and challenges of 2018 | MarketingProfs

How branding is fueling the cryptocurrency craze | FastCoDesign

Christine Lusey