Industry Watch: January 31, 2018

Social Media / Messaging Apps

PepsiCo spurs fans to join Doritos-Mountain Dew feud via Snapchat challenge | MobileMarketer

The social media updates to keep from 2017 | Clickz

Research: mobile social media usage soars across platforms | BrandChannel

Facebook bans ads for cryptocurrencies | MarketingDive

9 things publishers need to know about Facebook's coming news feed changes | SocialMediaToday

Publishers eye push notifications in aftermath of Facebook news feed changes | Digiday

5 reasons why your social media marketing strategy isn't working | SocialMediaToday

Facebook says people are spending less time on its platform | AdAge

Facebook will prioritize local news while still de-prioritizing news overall | MarketingLand


Augmented Reality / Virtual Reality / 360 Video

Pepsi is turning 2 iconic Super Bowl Ads into virtual reality experiences | AdWeek

Kevin the virtual roommate scares off burglars by mimicking a real person | New Atlas

Google’s web AR announcement is a boon for advertisers | VentureBeat


Video / Livestreaming / Podcasting / Music Streaming

A month after launch, Bloomberg’s 24-Hour, Twitter-based news feed gets one million views per day | TubeFilter


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

AmEx buys AI travel assistant Mezi to bolster messaging | MobileMarketer

Can Mycroft’s privacy-centric voice assistant take On Alexa And Google? | FastCompany


Branding / Marketing / Advertising / Ecommerce / SEO

How emotional marketing in B2B drives customers (even if you think it doesn't) | MarketingProfs

Advertisers rethink YouTube influencer strategies after YouTube cuts small creators | Digiday

Christine Lusey