Industry Watch: January 5, 2018
Social Media / Messaging Apps
WhatsApp saw a record-breaking 75 billion messages sent on New Year’s Eve | AdWeek
Facebook is testing the ability to cross-post Instagram Stories to WhatsApp status | SocialMediaToday
Facebook dark posts: Using the dark side of Facebook to boost conversions | KlientBoost
Augmented Reality / Virtual Reality / 360 Video
Dance piece uses VR to create immersive experience | SpringWise
The AR cloud will be bigger than search | Forbes
Video / Livestreaming / Podcasting / Music Streaming
10 ways to make videos your customers can’t resist | ContentMarketingInstitute
YouTube star Logan Paul puts his vlog on hiatus as he takes time “to reflect” | TubeFilter
Apple developing Reese Witherspoon and Peter Chernin-thriller ‘Are You Sleeping’ | TubeFilter
IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming
Why brands should be ready for Alexa ads, despite what Amazon says | AdWeek
Nissin Cup Noodles packaging unlocks exclusive video game content | MarketingDive
Amazon cooks up Alexa-enabled microwave plan | RetailDive
Branding / Marketing / Advertising / SEO
Have 'socially shareable' brand experiences gone too far? | The Drum
For fashion brands, 2018 will be the year of the ‘influencer roster’ | Digiday
Optimizing for voice search and voice assistants: Four search tactics for 2018 | MarketingProfs
And also ...
How Google AMP beat Facebook Instant Articles | Digiday
How Airbnb is putting AMP at the core of its digital strategy | Clickz