Industry Watch: January 8, 2018

Social Media / Messaging Apps

America’s love-hate relationship with social media, quantified | Recode

How will the social media landscape change in 2018? | Clickz

To sell gadgets to Facebook users, scammers use every trick in the book | Buzzfeed

4 ways to use social data to win the war of relevance | AdWeek


Augmented Reality / Virtual Reality / 360 Video

Virtual reality hardware and content you should expect to see in 2018 | AdWeek

What needs to come first for VR to take off, mass hardware adoption or compelling content? | AdWeek


Video / Livestreaming / Podcasting / Music Streaming

How video is changing the way consumers shop | eMarketer

HP's rewarded Pandora campaign garners 3.98% engagement rate | MarketingDive

Facebook, YouTube double down on music rights | Axois

Why brands will go to extremes — lengthwise — with digital video in 2018 | MarketingDive


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Why Amazon’s master plan for Alexa includes things like voice-controlled Bose headphones | Recode

Amazon unveils Alexa development kit for mobile accessories | RetailDive

Why AI is the new battleground for brand marketers | AdWeek

SmokeBeat is helping smokers quit through their smartwatch | Wareable

Google looks to get into Chinese e-sports market with investment in live streaming platform Chushou | TubeFilter

Why sweat tracking wearables are going to be a big deal | Wareable

Here’s how people say Google Home and Alexa impact their lives | FastCompany

CES 2018: All the biggest wearable tech announcements so far | Wareable

How marketers are turning your car into a branded experience | AdWeek

How advertising could develop on Alexa if Amazon gives brands access | The Drum

L’Oreal’s ingenious nail art detects harmful UV rays | FastCoDesign

CES 2018: This is the dawning of the age of artificial intelligence | BrandChannel


Branding / Marketing / Advertising / SEO

2018: Year of the Influencer or year of the influencer marketing implosion? | MarketingLand

Viacom buys influencer marketing firm Whosay | AdAge

Christine Lusey