Industry Watch: January 9, 2018

Social Media / Messaging Apps

Social media will hit major milestones in 2018 | eMarketer

How to create engaging social media campaigns that get attention | MarketingProfs

Facebook is pulling the plug on its human-powered M Assistant for Messenger Jan. 19 | AdWeek


Augmented Reality / Virtual Reality / 360 Video

Why print legacies like Time are betting big on augmented reality | AdWeek


Video / Livestreaming / Podcasting / Music Streaming

How CollegeHumor created a successful Facebook Watch show | AdExchanger

Publishers are treating Facebook Watch like YouTube | Digiday

The state of video marketing: Distribution, topic, and budget trends | MarketingProfs


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice

Survey spells trouble for Apple and Samsung: People with devices like Amazon Echo use phones less | CNBC

Marketers are racing to reach rapidly growing audiences on Amazon’s Alexa and Google Home | AdWeek

CES 2018: Beauty brands get personal with wearable tech, AR and voice | BrandChannel

How Pac-Man so completely seized the imagination 37 years ago, and never really let go | AdWeek

Pee on this Ikea ad to find out if you're pregnant (and get a discount) | Creativity Online

Google brings voice assistant to smart displays and cars | AdAge

Listen up! 5 voice trends that will define advertising and marketing in 2018 | AdWeek

CES 2018: Three trends for marketers to watch for | The Drum

Visa debuts connected payment card that pushes real-time alerts, coupons | MobileMarketer

Jeep flaunts mobile add-ons, AR customization at CES | MobileMarketer

Alexa to make its way onto Windows PCs. But what about Cortana? | CIO Dive

CES 2018: Intel brings drones, AI, VR and the future of computing | BrandChannel


Branding / Marketing / Advertising / SEO

Brands are capitalizing on the trend of stressed adults coloring on their phones | Digiday

How to use psychology to improve content marketing | NewsCred

Christine Lusey