Industry Watch: February 15, 2018

Social Media / Messaging Apps

How to run a successful UGC hashtag contest | Social Media Today

How the Guardian’s Instagram strategy is winning new readers | Digiday

Snapchat opens its advertising API to everyone | MarketingLand

Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram | MarketingLand


Augmented Reality / Virtual Reality / 360 Video

Snapchat opens its advertising API to everyone | MarketingLand

How Intel is using VR storytelling this Winter Olympics | BrandChannel

With new swimsuit issue, SI is taking its tech game to the next level | FastCompany

Can Apple’s ARKit shift AR from short-term gimmick to long-term staple for brands? | VentureBeat

How the iPhone's AR potential could transform mobile advertising | MobileMarketer

‘It’s not the sexy side of AR’ that matters: three key takeaways from new report | The Drum


Video / Livestreaming / Podcasting / Music Streaming

Video Briefing: Facebook Watch is not a TV network of the future | Digiday


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

Will consumers develop romantic relationships with their virtual assistants? | AdWeek

How to use gamification and technology for a better experiential marketing campaign | MarketingProfs


Branding / Marketing / Advertising / Ecommerce / SEO

[Study] Capitalizing on "mobile moments" is the key to connecting with consumers | Clickz

Why disclosure is essential when it comes to influencer marketing | eMarketer

For the love of libraries: How libraries use content to tell new stories | ContentMarketingInstitute

Why brand love has to go beyond algorithms to be real | AdWeek

Are virtual stars the next step for influencer marketing? | Econsultancy

45% of marketers cite content & experience management as top priority in 2018 | Econsultancy

How to do a content audit in a few hours | Content Marketing Institute

Christine Lusey