Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: February 21, 2018

Social Media / Messaging Apps

Instagram marketing: 4 features you should be using | Content Marketing Institute

Great social media customer service is proactive, not reactive | Econsultancy

How brands can take advantage of Instagram Stories | AdWeek

Snapchat adds GIF stickers, new tabs to address concerns with re-design | Social Media Today

Facebook notification spam has crossed the line | Wired

How brands can leverage Facebook Groups to improve engagement | Clickz

Why social media and YouTube creators want more diverse, authentic content | AdWeek

Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts | MarketingLand

Snapchat opens a store – and takes aim at a trillion-dollar industry | FastCoDesign

‘There’s an awful lot of showmanship’: Confessions of a publishing consultant on Facebook’s news feed changes | Digiday

Inside Vans’ social media strategy | Digiday

Why hacking social media algorithms is a losing strategy | MarketingLand

Facebook Messenger: Here’s how to create a secret conversation | AdWeek

What can you do to best manage the coming declines in Facebook referral traffic? | Social Media Today

How your business can embrace a real-time social media marketing approach (and why it should) | Social Media Today

Little Debbie just gave smart relationship advice | AdAge

Musical.ly generates 10M engagements in first weekend of Olympics partnership | MobileMarketer

Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts | MarketingDive


Augmented Reality / Virtual Reality / 360 Video

Oreo hopes to see ‘Pokemon Go’ success in its own scavenger hunt AR game | Digiday

Can you find love in VR? Maybe one day... | Wareable

Popular 19-year-old social media influencer is actually a virtual avatar | DesignTAXI

‘A different model’: Why the BBC centralized its VR team | Digiday

Why the NBA is betting big on virtual reality | SB Nation


Video / Livestreaming / Podcasting / Music Streaming

‘We Need to Talk’ becomes the rare Facebook Watch show to get renewed | AdWeek

YouTube's search autofills Florida shooting hoax suggestions | AdAge

McDonald's dips into podcasts for another Szechuan sauce promo | MarketingDive


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

Following Fitbit's big move into serious health tracking | Wareable

The Adobe digital report predicts AI will come of age in 2018 | The Drum

Five examples of charity chatbots | Econsultancy

Red Roof debuts Alexa skill for travel planning | MobileMarketer

New York Times forms team dedicated to developing AI-powered insights tools for advertisers | MarketingDive

How companies are using chatbots for marketing: Part 2 | MarTechToday

Why scannable shelf tags could improve the retail experience after beacons failed | AdWeek


Branding / Marketing / Advertising / Ecommerce / SEO

Marketers animate their GIF strategies, but length becomes a conundrum | Marketing Dive

Road map to success: Content marketing strategy essentials | Content Marketing Institute

How big rock content drives major ROI | NewsCred

6 ways HQ Trivia could open up to advertisers | Clickz

75% of consumers find many forms of marketing personalization creepy, new study says | MarketingDive

Christine Lusey