Industry Watch: February 8, 2018

Social Media / Messaging Apps

Publishers eye LinkedIn as Facebook’s reliability falters | Digiday

Instagram's adding some new Stories tools, including an option to share other people's posts | SocialMediaToday

Birchbox, Revolve test Instagram Collection ads | MarketingDive

Snapchat rolls out new live format just for NBC's Olympics | AdAge

Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK. | MarTechToday

Fanatics targeted fans on Facebook and Instagram to score massive Super Bowl sales | AdWeek

After it stopped posting to Facebook, a Danish broadcaster saw its traffic stability improve | Digiday

What do the latest social media algorithm updates mean for small businesses? | SocialMediaToday


Augmented Reality / Virtual Reality / 360 Video

Marketers have one main question to answer when it comes to AR | MarTechToday

Covergirl partners with Walmart on AR-enabled mobile web sales | MobileMarketer


Video / Livestreaming / Podcasting / Music Streaming

ESPN looks to Facebook Watch to help recover lost viewers | AdWeek


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

Ask the experts: Blockchain and its use in marketing | Econsultancy


Branding / Marketing / Advertising / Ecommerce / SEO

What real-time biometric measurement reveals about Super Bowl LII's ads | MarketingDive

Olympics viewers can use TV remote to interact with some ads | MarketingDive

Five common SEO mistakes that content marketers make | MarketingProfs

The fake follower economy is beginning to crumble | Econsultancy

Christine Lusey