Industry Watch: March 12, 2018

Social Media / Messaging Apps

Twitter has a big problem - but can it be fixed? | SocialMediaToday

Study: 34% of Gen Zers are leaving social media | MarketingDive

Snapchat approves branded content ads for Discover publishers| AdAge

After Facebook news-feed changes, publishers look hopefully to Pinterest | Digiday


Augmented Reality / Virtual Reality / 360 Video

Face/Off: How stars like Nic Cage and John Travolta are learning to make VR cinema | Wareable

Facebook pilots AR experiences linked to real-world location markers | MarketingDive

Outdoor Voices promotes its AR app at SXSW to get people outside—and shopping | AdWeek

Bose readies augmented audio platform, smart glasses | MobileMarketer

Why Hershey is testing a VR shopping app with digital convenience retailer goPuff | MobileMarketer


Video / Livestreaming / Podcasting / Music Streaming

‘An engineered feel-good factor’: Why autoplay video will persist | Digiday

Facebook signs new streaming deal with MLB, boosting its video content push | SocialMediaToday


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming

Few marketers are Using AI chatbots | eMarketer

For L'Oreal and Home Depot, AI quickly becomes table stakes | MarketingDive


Branding / Marketing / Advertising / SEO

Brands, consumers differ on what makes a poor brand experience | eMarketer

Lessons learned from brands that got it all wrong on social media | SocialMediaToday

4 ways to fight influencer fatigue in an increasingly wary world | AdWeek


And Also ...

Reddit and the quest to detoxify the Internet | New Yorker

YouTube, the great radicalizer | New York Times

Christine Lusey