Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: March 20, 2018

Social Media / Messaging Apps

Study: Just 25% of Instagram influencers are compliant with FTC rules | MobileMarketer

The Crackdown on Social Bots, and How that Will Change Influencer Marketing | SocialMediaToday

How BBC News has grown its Instagram following by posting less video | Digiday

LinkedIn Marketing: Is 2018 Finally the Year of LinkedIn? | FalconIO

Snapchat Loses US$800M After Rihanna Responds To Domestic Assault Ad On Platform | DesignTAXI

3 Examples of How Social Media Influencers Can Hurt Your Business | SocialMediaToday

Gaming Is Coming Back to Facebook With Instant Games Developer Program Launch | Variety

Facebook To Launch Paid Monthly Subscriptions, New ‘Rights Manager’ For Creators | TubeFilter

Knorr serves personalized recipes based on your Instagram feed in campaign via AnalogFolk - Interactive (video) | Creativity Online

Pinterest expands shopping ads for retailers | AdAge

Latest eMarketer Social Forecast Shows Shifting Platform Use | eMarketer

Twitter is reportedly developing a camera-first feature to rival Snapchat | MobileMarketer 

Detecting Instagram Bots Won't Stop the Epidemic | AdAge

Snapchat Will Showcase User-Created Lenses as Part of New Program | SocialMediaToday

How Twitter’s latest policy update to stop spam & malicious content is impacting brands | MarketingLand

China Rolls Out ‘Black Mirror’ Social System, Low Rating Citizens Cannot Travel | DesignTAXI

‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes | Digiday

Augmented Reality / Virtual Reality / 360 Video

Facebook is giving brands better performance data on AR effects | Digiday

Zara to offer mobile AR experience in stores | MobileMarketer

PGA Tour app puts a golf course on fans' tables with AR, live stats | MobileMarketer

Keeping it real(ish) when it comes to alternate reality | AdAge

L'Oreal Acquires ModiFace to Get Edge in Beauty AR and AI | AdAge

Oculus Celebrates Socially Conscious Virtual Reality Films at SXSW | AdWeek

Sony debuts virtual reality mapping technology in groundbreaking music video at SXSW | AdWeek

Video / Livestreaming / Podcasting / Music Streaming

How Gimlet Media Is Tweaking Its Podcast Programming for Voice Assistants | AdWeek

Macy's hacks Instagram's Live Share for spring campaign | MarketingDive

Facebook and Twitter Are Gearing Up for Their Next Video Push - Here's Why That's Important | SocialMediaToday

Twitter is emphasizing the on-demand side of live for new shows ahead of NewFronts | Digiday

Reddit Made The Video Star | TubeFilter

After Record-Setting Broadcast With Drake, Twitch Streamer Ninja Says He Makes $500,000 Per Month | TubeFilter

Scoop: Facebook aiming to launch News for Watch this summer | Axios

Why media companies are shifting their attention from Facebook to YouTube | Digiday

Why Kate Spade's superb video content strategy is a lesson to all fashion marketers | Econsultancy

BuzzFeed is trying to drive appointment viewing on streaming sites | Digiday

Instagram Provides Tips on Creating Effective Vertical Video Content | SocialMediaToday

YouTube Said It Will Link To Wikipedia Excerpts On Conspiracy Videos — But It Didn't Tell Wikipedia | Buzzfeed

Facebook’s Silicon Valley approach has hindered its video ambitions | Digiday

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

Long Live the Chatbot | AdAge

Diageo serves up mixology skills on Amazon Alexa | MarketingDive

What does artificial intelligence mean for marketing agencies? | MarTechToday

Nike Shoppers Can Now Test-Run Sneakers on a Treadmill Hooked Up to a Video Game | AdWeek

66% of voice-assisted device owners never purchase through them, says report | The Drum

Voice Commerce Is Becoming the Norm | eMarketer

Branding / Marketing / Advertising / Ecommerce / SEO

360 video ads boost purchase intent by 7%, study finds | MarketingDive

Why Consumers Are Increasingly Willing to Trade Privacy for Convenience | AdWeek

The Challenges Publishers Face in Monetizing Digital Content | eMarketer

How to Tap Into the Creator Side of Influencer Marketing | AdWeek

Delta learns the hard way there's no such thing as neutral | AdAge

How Marketers Can Be Effective Business Storytellers (And Why They Should Be) | MarketingProfs

Christine Lusey