Industry Watch: April 12, 2018

Social Media / Messaging Apps

Could Snapchat be Looking to Switch Back to a Chronological Feed? | SocialMediaToday

Snap is testing commerce with Snapchat Discover publishers | Digiday

Publishers are treating Instagram Stories like episodic TV | Digiday

Instagram’s Latest ‘Focus’ Feature Introduces Bokeh To Your Portrait Photos | DesignTAXI


Augmented Reality / Virtual Reality / 360 Video

Mercedes-Benz crafts CG spots using collaborative VR tech | MarketingDive

How Bareburger is using AR on Snapchat to drive people to its restaurants | Digiday

Brands sound off on their frustrations with AI: ‘It’s like what VR was a few years ago’ | Digiday


Video / Livestreaming / Podcasting / Music Streaming

Mountain Dew's Twitch chatbot attracted 190K viewers | MobileMarketer

“Clean With Me” Videos Peak On YouTube Ahead Of Springtime | TubeFilter

Update To YouTube Music App’s Code Suggests Increased Focus On Recommendations | TubeFilter

YouTube tech reviewer Marques Brownlee is the most famous person you wouldn’t recognize in public | Recode

The future of television advertising is up in the air, on the air and also on mobile | The Drum


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

Voice Payments Aren’t Mainstream (Yet) | eMarketer

HQ Trivia cashes in with new social features, Dwayne Johnson appearance | MobileMarketer

Fred Segal, Mastercard partner for shoppable windows | MobileMarketer


Branding / Marketing / Advertising / Ecommerce / SEO

5 Content Promotion Techniques (and Tools to Help) | SocialMediaToday

People Believe Ads Are Becoming More Intrusive | eMarketer

Can Blockchain Give Consumers More Control Over How They View Ads? | AdWeek

DJ Khaled backs off booze brand posts following watchdog complaints | MarketingDive

After stopping ads on Snapchat and YouTube, Captain Morgan focuses on Facebook and Spotify | Digiday

Christine Lusey