Industry Watch: April 16, 2018

Social Media / Messaging Apps

Why JD Wetherspoon is right to call time on its social media accounts | The Drum

Why Chanel is the most influential luxury brand on social | Econsultancy

What marketers need to know about Facebook’s updated Business Tools Terms | MarketingLand

Instagram tests scannable Nametags, taking another page from Snapchat’s playbook | MarketingLand

Could This Ad-Free Social Media App Go Mainstream Amid Facebook’s Privacy Woes? | AdWeek

Facebook Adds More New Tools to Facebook Stories, Including an AR Drawing Tool | Social Media Today

Instagram's Working on a New Q and A Sticker Option for Instagram Stories | Social Media Today

How NBCU’s specialized unit makes shows for Snapchat and beyond | Digiday

Why Taco Bell has 29x more reactions than Wendy's on Facebook | MobileMarketer

Nat Geo, Will Smith host first Instagram Live chat from space station | MobileMarketer

4 Tips for Engaging Instagram Content [Examples] | ContentMarketingInstitute

What the declining time spent on Facebook means for marketers | Clickz


Augmented Reality / Virtual Reality / 360 Video

Sony is considering new PSVR livestreaming and mixed reality features | VentureBeat

How Bareburger is using AR on Snapchat to drive people to its restaurants | Digiday

Leap Motion wants to make AR more affordable with its reference headset | Wareable

FCC filing confirms that Snap is working on second generation Spectacles | Wareable

Is VR porn really on the rise? A look at who's watching what, where and how | Wareable

VR has proven it can ease the pains of childbirth – next, the opioid crisis | Wareable


Video / Livestreaming / Podcasting / Music Streaming

Adidas will create 30K videos at the Boston Marathon — 1 for each runner | MarketingDive

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming | AdWeek

Ex-YouTube Engineer Builds Site To Figure Out What Content The Video Site’s Algorithm Recommends | TubeFilter

Vertical filmmakers winning in brand and video creation on mobile | The Drum


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

Brands sound off on their frustrations with AI: ‘It’s like what VR was a few years ago’ | Digiday

What makes HQ Trivia a winning mobile app? | Econsultancy

‘Like buying a helmet for walking’: Blockchain fever has spawned a cottage ad tech industry | Digiday

Study: 48% of shoppers ready for voice recognition security | MobileMarketer

Smart Jewelry Bracelet could call for help when you're attacked | New Atlas


Branding / Marketing / Advertising / Ecommerce / SEO

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About | AdWeek

How to Capitalize on the Top Content Marketing Trends of 2018 | Newscred

Few People Are Comfortable Sharing Data Through Third Parties | eMarketer

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In | AdWeek

4 Things Brands Should Keep in Mind When Taking a Stand | AdWeek

5 Content Promotion Techniques (and Tools to Help) | Social Media Today

A year after #NuggsforCarter, brands try to re-create the viral magic | Digiday

Christine Lusey