Industry Watch April 23, 2018

Social Media / Messaging Apps

In October, Twitter Promised An Ad Transparency Center In 'Coming Weeks.' Where Is It? | Buzzfeed

Augmented Reality / Virtual Reality / 360 Video

Coca-Cola Tests Augmented Reality ‘Sleek Cans’ in China | BrandChannel

Can Augmented Reality Breathe New Life Into Ads | AdWeek

Adidas, Coty try on Snapchat's new AR shopping tool | MobileMarketer

Video / Livestreaming / Podcasting / Music Streaming

10 Video Metrics That Will Help You Establish ROI | MarketingProfs

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

The implications of voice tech for marketers, from brand to customer service | Econsultancy

How Alexa is spurring brand competition in the race for AI compatibility | VentureBeat

Facebook Adds New QR Code Option for Pages | SocialMediaToday

Branding / Marketing / Advertising / Ecommerce / SEO

How Brands Can Forge Authentic Connections With Consumers Around Social Issues | BrandChannel

Christine Lusey