Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: April 27, 2018

Social Media / Messaging Apps

The 1-2-3-4 Strategy to Drive Leads From Instagram | Content Marketing Institute

How NBC harnesses social buzz to fuel fan fervor for This Is Us | The Drum

Why social commerce isn't #trending yet | Social Media Today

Why Instagram managed to remain unscathed amid Facebook scandals | Digiday

4 Ways To Get Your Instagram Story to the Top of Your Followers Newsfeed | Social Media Today

More than half of consumers have purchased through social media, study says | MobileMarketer

Instagram Influencer Engagement Benchmarks | MarketingProfs

Study: 92% of marketers plan to ramp up Instagram influencer efforts | MobileMarketer

Actress-Influencer Bella Thorne Gets $65,000 Per Instagram Post, Says Social Media Paid For Her House | TubeFilter

In Earnings Report, Twitter Says Video Ads Now Make Up More Than Half Of Its Ad Revenue | TubeFilter


Augmented Reality / Virtual Reality / 360 Video

Diageo Expands Responsible Drinking Campaign to VR | BrandChannel

Samsung brings 6 pilot episodes to Gear VR | MobileMarketer

Keep Your Eyes to the [AR] Clouds as Persistence Becomes the Focus | AdWeek

Sherwin-Williams' AR app takes guesswork out of choosing paint | MobileMarketer

Snapchat Introduced Snappables, AR-Enhanced Interactive Lenses | AdWeek


Video / Livestreaming / Podcasting / Music Streaming

‘It’s about time’: Facebook tests news feed trailers to drive people to Watch shows | Digiday

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows | MarketingLand

To identify unsafe content, YouTube tries asking creators to rate their own videos | Digiday


IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

Domino's lets AI assistant 'Dom' handle incoming phone orders | MobileMarketer

Gartner Expects the AI Business Market to Grow 70% This Year | AdWeek

What Every Content Marketer Should Know About Artificial Intelligence | SocialMediaToday

Natori boosts social media sales 76% from AI | MobileMarketer


Branding / Marketing / Advertising / Ecommerce / SEO

KPI Cheat Sheet for 4 Specific Brand Goals | SocialMediaToday

How marketers can find and convey true brand purpose | MarketingDive

Reverse Selling Works Best When You Integrate Influencers Into Your Marketing Plan | SocialMediaToday

Wake Up, Mr. West. Brands Like Adidas Are Going To Ditch Kanye Soon | FastCompany

Why Shania Twain’s Apology Can’t Un-Ring The Trump Bell | FastCompany

Budweiser creates data-driven visual experience celebrating Brazilian musician | MarketingDive

Brands hesitated with marketing on social media and they're doing the same with influencers | AdWeek

How Away Brings Its Brand to Life through Content Marketing | NewsCred

5 must-have considerations when working with influencers, according to P&G's legal counsel | SocialMediaToday

Brands Unwilling to Commit to a Set of Values Risk Losing Consumers | AdWeek

How These 3 Brands Are Taking Loyalty Beyond Points | AdWeek

How to Perfect the Art of Connecting With Your Community and Encouraging Authentic Engagement | AdWeek

Christine Lusey