Hudson Cutler & Co
Ideas with Purpose

HC Thought Leadership

Industry Watch: April 5, 2018

Social Media / Messaging Apps

Snapchat Is Doling Out Free Stats to Brands on How Many Users Visit Their Locations | AdWeek

Instagram Is Bringing Newer Posts to the Top of Its Feed | AdWeek

Why Brands Should Care About Emotion on Social Media | AdAge

Snapchat invades the Houseparty with group video chat | AdAge

Most retailers are on social media, but they're missing out | RetailDive

Keeping Up with the Algorithms: What You Need to Know About Each Platform's Sorting System | SocialMediaToday

Social Media Distribution for Content Marketing: A Beginner’s Guide | NewsCred

4 Brands That Have Nailed a Silly, Engaging Approach to Social | SocialMediaToday

Red Bull pitches Snapcode-ready cans to baseball fans ahead of Opening Day | MobileMarketer

Social Media Customer Service Secrets You Can Steal From These 3 Popular Brands | SocialMediaToday

Facebook Has Been Preparing for #DeleteFacebook for More Than a Decade | Vice

What Twitter’s New Rules Mean for Social Media Scheduling | MeetEdgar

How Philips is experimenting with shoppable social media | Econsultancy

How Mars Wrigley turns social sentiment into real-time opportunities for Goodnessknows | MobileMarketer

The 4 Elements of a Strong Social Media Strategy | SocialMediaToday

LinkedIn accelerates video push with native ads, content for company pages | MarketingDive

Augmented Reality / Virtual Reality / 360 Video

Curiscope blends educational AR with wearable tech for 'Virtuali-Tee' | MarketingDive

You Can Do Bong Hits With HBO’s “Silicon Valley” Crew–In VR | FastCompany

Museums are the best place to find innovation in AR | VentureBeat

Leap Motion ‘Virtual Wearable’ AR Prototype is a Potent Glimpse at the Future of Your Smartphone | Road to VR

The National Gallery of Prague Is Using VR to Introduce the Blind to Iconic Sculptures | AdWeek

4 Things Agencies Should Know About Creating Successful AR Integrations | AdWeek

Apple Shows VR Could Help Fight Motion Sickness & Boredom in Self-driving Cars | Road to VR

Three things marketers should know about adopting augmented reality | The Drum

Video / Livestreaming / Podcasting / Music Streaming

Ikea's app helps housemates agree on furniture in YouTube show | MobileMarketer

Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies | Digiday

Luis Fonsi And Daddy Yankee’s “Despacito” Is The First YouTube Video To Receive Five Billion Views | TubeFilter

March (Streaming) Madness | eMarketer

Why Marvel has turned to podcasts to tell new superhero stories | The Drum

TV's Death by a Thousand Streaming Apps | Bloomberg

NBA lets some fans stream a live game's final quarter for 99 cents | MarketingDie

Micropayments to Play a Key Role in Turner's OTT Game Plan | AdAge

Publishers that mastered fleeting news feed video views try to master appointment viewing | Digiday

Facebook Watch is still tied to the news feed | Digiday

The power of podcasting: How to boost your reputation and search engine rankings | MarketingLand

IoT / Wearables / Technology / AI / Chatbots / Apps / Gaming / Voice / Blockchain

Conversational Content: How to Market Through Text Messaging and Chatbots | ContentMarketingInstitute

Smart clothing expected to lead wearable growth, research says | Wareable

PMorgan creates Alexa skill for professional investors | MobileMarketer

Warner Bros., Nike are first brands to sponsor popular HQ Trivia app | MobileMarkester

Google and Target Issue the First Voice-Activated Coupon for Google Assistant | AdWeek

Shelter Scotland’s chatbot had >4,000 interactions in its first four months, freeing up time for helpline staff | Econsultancy

Agencies are hopping on the blockchain bandwagon | Digiday

Lowe's, Hilton test Apple's privacy-focused business chat | MobileMarketer

Branding / Marketing / Advertising / Ecommerce / SEO

Brands strive for authenticity as audiences turn a skeptical eye toward ads | MarketingLand

Social Commerce Is Here, But Is It Ready for the Mainstream Consumer? | AdWeek

Can Snapchat Crack Social Commerce? | eMarketer

That GIF You Just Shared? It Might Actually Be an Ad | AdWeek

‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal | Digiday

How Bleacher Report is turning House of Highlights into a business | Digiday

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning | ContentMarketingInstitute

How influencer marketing has changed, in 5 charts | Digiday

Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers | MarketingDive

The 4 Content Optimization Rules You Can’t Afford to Break | Convince and Convert

The future of retail is Generation Z-dependent — and martech is the way to reach them | MarTechToday

To CGI or Not to CGI? The Debate Over Virtual Influencers | MarTechToday

When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank | MarketingProfs

YouTube and Pinterest influencers almost never disclose marketing relationships | Wired

How Refinery29 uses its editorial staff to stand out for advertisers | Digiday

Brands can take emotional appeals to millennials too far | MarketingDive

Influencers are getting long-term contracts that treat them more like traditional talent | Digiday

Five Steps to Using Employee Advocacy to Drive Brand Engagement | MarketingProfs

Christine Lusey